At the company’s recent annual general meeting in Accra, Ada Eze, Executive Vice President of Total West Africa and Board Chairman of Total Ghana, said the company is poised to continue its vigorous investment programme that will be directed at upgrading the existing filling/service stations and opening new ones.
“We intend to increase the number of filling station by 10 this year, and in areas that we have ventured into. We also intend to add more products and services like restaurants to continually serve our customers better,” she added.
Oliver Van-Parys, Managing Director of Total Petroleum Ghana, added that the company’s investments in 2015 reached GH¢51.1million, which is part of its three-year investment programme (2014-2016) that seeks to invest over GH¢160million into products and services to ensure consumer satisfaction.
Mr. Van-Parys said the company was reinforcing its logistics position after operationalising a 24 million litres terminal in Takoradi.
“This state-of-the-art depot is the only one in Ghana with bottom-loading systems and a performance filtration system; it is a joint venture with a Ghanaian partner – ‘Fueltrade’ – and represents an additional investment of US$20million,” Mr. Van-Parys said.
He said the company increased its volume by 5.5 percent mainly due to an improvement in the network sales by 9.5 percent. “The company is focusing its efforts on offering the best quality in terms of products and services at the most competitive prices to ensure customer satisfaction.”
Mr. Van-Parys said the company is convinced that in the current challenging market, delivering the right quantity and providing higher quality fuel and lubricants are key to ensuring a sustainable position in the market.
“We will continue to introduce dynamic concepts for our diversification of business in our boutiques and restaurants, as this will enable products and services to be more accessible to our customers nationwide,” he said.
Ms. Eze said in terms of technology transfer, Total Ghana implemented a state-of-the-art laboratory in Tarkwa — which happens to be the world’s third-largest ANAC laboratory after Belgium and Singapore for Total Group — to analyse the supply of fuels and lubricants for the mines.
She said the laboratory is fully operated by Ghanaian staff who have been trained according to world-class standards; however, its network of service stations is managed by local independent businessmen and women who employ more than 2,000 staff.
“Total is the only Oil Marketing Company that runs a Young Dealer Scheme that gives opportunity to our customer-attendants to grow in the company and become dealers with no start-up capital,” she said.
She said through this they have access to entrepreneurship and create jobs which contribute to growth of the Ghanaian economy.
Ms. Eze said in 2015 Total Ghana undertook several corporate social responsibility initiatives, the most significant being its Total Startup Challenge Project which involved providing both financial and mentoring support to young Ghanaian entrepreneurs.
She said the project, which focuses on individuals between the ages of 18 to 34, has the ultimate aim of supporting projects that can provide employment and replace imports to have a positive impact on the environment.
Ms Eze said it continued its Road Safety Campaign dubbed ‘Total Safety Caravan’ in 2015, which took them to northern Ghana; as well as the Safety Cube Programme that was undertaken in Koforidua.
She said those programmes provided platforms for communities to interact with road safety experts who assisted in creating safety awareness through demonstrations and sharing real-life experiences.